While web curators and self-publishers are popping up all over the Internet, and many of them may not know the proper way of going about the two things, it’s part of what makes the web so great. One person may create a curation piece on a topic that hundreds of others could find useful or interesting. We can all come together over the Internet and learn from each other through web curation and self-published works.
With the high availability of self-publishing techniques, websites and blogs, what does that mean for publishing companies and writers who don’t self-publish? What are the benefits of self-publishing as opposed to going through a publisher?
I ran across a great Pinterest board with information on content curation. In that board, there was a link to the article, 4 Reasons Why Content Curation has gone Mainstream.
Curata, one of the curation sites linked on this blog, conducted a survey to determine how much companies use content curation as a marketing strategy. According to the article, these are the four main reasons why content curation has sky-rocketed.
- Growing quantity led to sinking quality
- Trust is invaluable
- We live in a social world
- Content is powerful
It’s easy to curate, right? You search the web, find things you like, and throw them together. It’s a simple way to put things in one space for yourself and other readers.
Unfortunately this is the way that many Internet users view curating. They think that, because of sites such as Pinterest, that anyone can be a web curator. In reality, there are rules to follow and correct ways to go about curating.
The following blog has some helpful hints to newbies and possibly those who have been curating incorrectly.
Maybe too many people are becoming web curators. Maybe they should leave the job up to the professionals. Maybe it’s just this day and age and it makes Saturday afternoons a little less boring. Whatever the case, people are going to keep on curating. So here are a few sites that might come in handy…
The Internet is a great land filled with a vast amount of data. You can never truly know what data to trust and what sources are reliable. This sums up Steven Rosenbaum’s introductory problem in his article on Fast Company.
So what’s the solution? He has the idea that web curators are the modern-day superheroes: protecting average Joes from the deep seas of false information and data on the Internet and providing them with gathered reliable information.
Superheroes are extraordinary humans who dedicate themselves to protecting the public. And anyone who’s trying to keep their head above the proverbial “water” of the web, the rising tide of data and information, knows that we need super-help…and fast. So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task. They’re going to stand between the web and their readers, using all of the tools at their disposal to “listen” to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details. It’s real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.
But not just anyone can be a curator. There are rules, and Rosenbaum made sure to include them in his writing.
1. If you don’t add context, or opinion, or voice and simply lift content, it’s stealing.
2. If you don’t provide attribution, and a link back to the source, it’s stealing.
3. If you take a large portion of the original content, it’s stealing.
4. If someone asks you not to curate their material, and you don’t respect that request, it’s stealing.
5. Respect published rights. If images don’t allow creative commons use, reach out to the image creator–don’t just grab it and ask questions later.
So should everyone have the power to curate information on the web? Maybe not. But it’s definitely a heroic task when done correctly!
Another side to this blog is a look at advertising and new developments through technology.
One of the current updates in the works is the creation of gender-determining billboards. (http://cnet.co/16XToJ)
Will this be effective, though? Is it stereotyping? How often will the technology mistake a tomboy for a male and a male with long hair for a female? What about transgender people who identify with the sex in which they were not born?
There is a high potential for mistakes with this technology, so it will be interesting to see what they do with it.